Once you’ve designed some incredible promotional materials for your company, the next step is getting those assets printed. The correct printing strategy ensures that your packaging solutions and advertising materials look just as great in person as they do on your computer.
If you’ve never worked with a printing company before, you may be unsure of which questions you need to ask to improve your chances of a high return on your investment. Fortunately, the team at Immij is here to help. Here are the 5 things you should always ask when you’re thinking of working with a printing team.
1. What are My Options?
First, it’s important to know how many kinds of printing your experts specialise in. Remember, new technology has given way to various fantastic printing options, ranging all the way from digital printing, to UV printing and more. Knowing exactly what kind of printing services your team can offer will help you to determine if they’re the right company for you.
For instance, do you need:
- Lenticular printing to make your images jump off the page
- Wide format printing to help you capture your audience’s eye with a unique format?
- Offset printing for speed and vibrant colours?
- UV printing for state-of-the-art effects?
2. Can They Show You Samples of Their Work?
While it’s great to find a company that claims to specialise in things like UV printing and lenticular image, it’s crucial to ensure that they have the skills to back up their claims. Any great printing services should be ready and willing to show you examples of their work upon request. You may even discover that you can see a basic portfolio on the company’s website.
As well as showing you examples of their work, an excellent printing service will also be able to help you decide which kind of printing option should work best for your strategy. Don’t be afraid to ask questions when you’re meeting the team.
3. How Should You Prepare your Images for Print?
As mentioned above, a high-quality printing company will be able to guide you through the printing process and make sure that you get the most out of the experience. This means that they can let you know exactly how you need to prepare your images for the best results.
For instance, a low-resolution digital file will lead to a low-quality image, no matter how exceptional your printing company’s services might be. You may also need to convert your images to CMYK. This is one of the easiest steps you can take to avoid printing mistakes with colour matching.
4. How Quickly Will You See Results?
For most businesses, quality will be more important than speed when it comes to making their printing decisions. However, you’ll still need to make sure that you can get your materials according to any strict deadlines you might have for a product launch or rollout. The good news is that digital printing is often much faster than standard offset printing, so your digital print provider may be able to offer this if you’re in a hurry.
Speak to your printing company about your deadlines and time restrictions and see whether they can suggest a solution that’s best-suited to your needs.
5. Will You Be Available to Answer My Questions?
Finally, no matter how comfortable you might feel with your printing company, it’s important to make sure that they’re on-hand to answer any questions you may have about turn-around times or results. A excellent printing company will be available via phone and email, so you never feel out of the loop. Check how responsive your printing company is, and you’re sure to benefit from better peace of mind.
Ready to start your printing journey? Contact Immij today to find out what we can do to support you!
