When it comes to choosing the perfect packaging printing for your product, it’s important to remember that your choice is about more than just putting a box around the item you’re trying to sell. The right packaging is a huge call to action for your customer, telling your clients that your brand is the best option for their needs.
Because of this, it’s important that companies invest time and effort into selecting the right packaging design so that they can set themselves apart from their competitors and ensure that they stand out on the shelves. This is particularly important for smaller brands, who need to be seen and heard over the noise of bigger brands. Here are just a few tips to help you make the most out of your packaging printing design.
1. Start with a Focus on Functionality
While it’s easy to get carried away with aesthetics when you’re designing your product packaging, it’s important not to forget about form and function. Remember, your packaging is there to keep your product safe, as well as advertise your company to your target market.
Think about how you can ensure that your product remains safe and in-tact on the retail shelves while enticing your clients to come and check out what you have to offer at the same time. For instance, does your packaging need to be:
• Cold and heat resistant
• Durable
• Capable of withstanding transit
2. Get Creative
The best packaging is often the solution that “thinks outside of the box.” If you want people to see your product as the ultimate answer to their problems, then you need to think of a way that you can demonstrate your value through the images you choose and the content you include on your packaging.
Creative, high-quality packaging is a great way to influence your customer into making the right decision and choosing you over a competitor. Use images that inspire your audience, and colours that encourage feelings of positivity.
3. Be Clear About your Product
While creativity is crucial, it’s important to make sure that it doesn’t cause ambiguity in your packaging design. You need your customers to be clear about what they’re going to get inside of the package or box.
Outline the purpose of your product in clear, bold writing, and make sure that you use images if your customer might struggle to see the item through the packaging you choose.
4. Adapt to Your Environment
The environment that you sell your product in will have a significant impact on the packaging design that you choose. For instance, in a standard retail store, your product is likely to be stacked on a shelf or put on a stand. However, if you’re a smaller brand, you might choose to expand your potential audience by selling items online too.
Online sales environments mean that you’re not fighting for attention with other companies, but you also need to bear in mind that your customers won’t be able to pick up your packaging and get a closer look at it.
5. Get Some Help!
Finally, while there’s a good chance that you’ll have to manage on a limited budget if you’re only a small company, that doesn’t mean that you couldn’t benefit to reaching out for the experts for help at times. If you can afford to have a graphic designer or package printing expert look at your packaging for you, this could help you to avoid making some costly mistakes.
Give us a call today on 1300 794 139.
