Love is in the air each Valentine’s Day, which provides a unique opportunity for retailers to send a special message to loyal customers. Myer has taken up such an opportunity and spreadits love by sending customers a special offer via direct mail. OBJECTIVE: As Aussie’s love for Valentine’s Day continues to grow, Myer wanted to…
Changes in technology and customer preferences have had a huge impact on almost every industry, including the world of print. In 2017, we saw several transformations, with market consolidation prompting big names like Lexmark, Xerox and HP to focus on traditional printing businesses, while others expand their services in the IT world. Today, many organisations…
OPSM created Penny the Pirate – a book and online app that has eye tests disguised as images throughout the story. The campaign was named the world’s most effective advertising campaign in 2016 by The Warc 100’s annual ranking of marketing campaigns and has collected over 100 awards internationally. OBJECTIVE One in six kids have…
Companies come in many different shapes and sizes. While some run almost entirely online, others thrive on the relationships that they build with their customers through frequent face-to-face interactions. For instance, if you run a dog grooming service, or you’re responsible for helping people to get fit with local gym services, then you’ll need to…
Today, a lot of experts agree that digital printing is one of the best ways to create high-resolution images in a cost-effective, time-efficient format. However, while digital printing has become the standard for many expert printing studios, it’s worth noting that a lot of customers still don’t know much about the process, and what it…
Marketing is more diverse than ever in a world that’s driven by digital technology. A lot of companies are shifting their attention away from offline advertising, and into the fields of social media, search engine optimisation, and emailing. Unfortunately, this might not be the best way to connect with your audience. Although digital marketing has…
Your brand image is more important than you think. A lot of people assume that all they need to worry about is finding the right logo or choosing the perfect design for their website. However, the truth is that you need to be constantly engaging your customers on a visual level if you want to…
Does your business run as smoothly as it should? Are your customers turning up for each of their appointments on time, or do you find yourself constantly struggling to play catch-up with your schedule? No matter what kind of service you offer, it’s important to make sure that you have a system in place that…
The Luxury market is still one of the strongest success stories in print marketing. Brands continue to invest in quality publications to appeal to this lucrative market, delighting their loyal readers and advertisers. In Australia, the luxury market is maturing. With growth being driven by the wealthy Asian market, delivering luxury experiences is top of…
For many graphic designers, artists, and businesses in search of solutions for their visual brand, UV printing could be the future of commercial media. There are countless benefits to UV printing, from faster curing speeds to higher image quality, and absolute versatility in design. While choosing UV printing for your promotional printing or packaging options…
