Author Archives: Liam Hanigan

Whether you’re designing labels for a commercial product that’s about to go on a retail shelf, or you need labels for your new plants at a local greenhouse, it’s crucial to get the details right if you want to avoid having to revise and reprint your entire selection of promotional materials. While every company will…

While digital marketing has emerged as potentially the most popular solution for many modern businesses seeking better brand awareness, it’s important to remember that your customers respond to and engage with many different methods of communication. Although direct mail might seem like a more “traditional” form of advertising, it’s also memorable, tactile, and the perfect…

The New Zealand Violence Against Women study found that 26% of women who live in a home with a household income of over $100,000 per year have experienced physical or sexual violence from an intimate partner. As a result of this, not-for-profit organisation ‘It’s Not OK’ implemented an anti-violence awareness campaign across New Zealand. OBJECTIVE It’s…

1. Australia is a leader Australia is one of the leading magazine countries in the world, with a magazine reading population of 7 in 10. That’s 6.4 million men and 7.4 million women reading magazines every year (Roy Morgan 2012, FIPP World Trends). That means Australia has one of the highest rates per capital of…

You know that custom packaging is a great way to showcase the unique side of your brand, but how do you design something that’s going to capture the hearts and minds of your audience? A great plan is usually the key to success in most business strategies. If you want your packaging to stand out…

1. The mail moment Direct mail enters an individual’s home and is consumed in a relaxed environment. This gives you the opportunity for one-to-one dialogue with your customers, to engage, inspire and promote action. 2. Tickle their senses The physicality of a mailing adds another dimension to the brand experience. Stimulate your customers’ senses through…

Coca-Cola launched an innovative nation wide campaign that revolved around the iconic Coke can and bottle packaging. The campaign encouraged Aussies to get together and share a good time over a Coke. In a bold move to once again become part of popular culture, Coke changed its product packaging and removed its logo from their…

As the marketplace for almost every industry becomes increasingly crowded, it’s growing ever-more important for today’s companies to make sure that they’re standing out in their chosen environment. One of the best ways to capture the attention of your target audience, and showcase your value within a matter of minutes, is to design a great…

While some marketers believe spending their advertising dollars on digital platforms is the Holy Grail, social media giant Facebook has launched a number of print campaigns. CREATING NEW CONNECTIONS WITH PRINT Over the years, Facebook has been busy commissioning a number of print projects to show off its creative side to its employees, ad agencies…

E-Commerce powerhouse Net-A-Porter took a risk and moved out of its comfort zone publishing a print magazine, Porter. With young minds as the target audience, Porter had to be innovative to capture their attention and rival competitor magazines. After 14 years of being primarily an online luxury fashion destination, Net-A-Porter recognised that their consumers were…